CAMPAIGN DIARY: Regional rags get the seal of approval from high-flying ad execs

Everybody likes to keep in contact with home, but it appears some go that extra mile.

Everybody likes to keep in contact with home, but it appears some

go that extra mile.



It is those loyal souls that the Newspaper Society is basing its

campaign for regional newspapers on. Over the next few weeks, you will

see advertising and media figures - the first two being HHCL & Partners’

Rupert Howell and Walker Media’s Christine Walker - appearing in the

business press promoting regional papers.



Walker favours the Wandsworth and Putney Guardian while Howell is more

of a Hounslow and Chiswick Informer reader.



Bartle Bogle Hegarty’s John Bartle will also appear, recommending his

local paper from home, in Yorkshire.



He is an avid reader of the Yorkshire Post that his mum sends him every

Monday.



’She sends it so I can read the Leeds United match reports,’ he

says.



’She’s been sending it since 1962 when I left home.’



Before you start accusing Bartle of cutting corners instead of taking a

subscription out to the paper, there is more of a sentimental side to

the Monday mailings.



’My mum likes doing it; she wouldn’t do it otherwise,’ he says. ’She

writes a few sentences on the top of the front page to tell us how and

what she’s doing. I was asked to do the ad as a favour and thought it’d

be quite funny to name my local paper as one that’s 200 miles away.’



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