CAMPAIGN DIARY: Saatchis’ sexy tactics arouse a response by raising a NABSometer

NABS Week generally attracts some of the advertising world’s stranger fundraising efforts, but events are certainly getting rather raunchy this year.

NABS Week generally attracts some of the advertising world’s

stranger fundraising efforts, but events are certainly getting rather

raunchy this year.



BMP DDB organised its own version of Blind Date by encouraging its

employees to pursue a lover without revealing their identity. One

admirer went to the lengths of putting an amorous message on a huge

advan, and another organised a dedication on Heart 106.2 FM, saying: ’I

want you, from the Love Bunny.’



Meanwhile, Saatchi & Saatchi erected a Blue Peter-style ’NABSometer’ in

its reception, with a totaliser running up to pounds 2,000 and promising

forfeits along the way.



At the lower end of the scale, when the pounds 500 mark was passed,

Tamara Ingram, joint chief executive, and Alec Graham, finance director,

donned silly outfits and wheeled trolleys of cakes around the whole

agency. Two group account directors, John Rudaizky and Stef Tiratelli,

volunteered to work in the agency’s despatch department. Raising pounds

750 secured Rudaizky’s help in delivering parcels round the Charlotte

Street building while, for an extra pounds 250, Tiratelli agreed to

spend a day working as a courier.



Another group account director, Richard Ellis, had to come to work

dressed as Joan Collins because pounds 1,250 was raised. Most

interesting of all, Adam Crozier and Alan Bishop are going to abseil

down the side of the building because the top figure of pounds 2,000 was

achieved. Sadly, for all those itching to see the pair jumping off the

roof of the Charlotte Street office, Bishop is trying to renege on his

deal.



However, the Diary has a promise for him. If he pledges to go through

with it, no matter how scared he is, we’ll never again publish these

saucy flyers of him and his colleagues.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).