Everyone agrees that there comes a time in a person’s life when no
matter how many people tell them that they should do something, they
should resist it and go with their gut-feeling.
So it’s good to know that Saatchi & Saatchi’s worldwide chief executive,
Kevin Roberts, agrees that the ’little voice inside’ should be listened
to - it’s just a pity he didn’t listen to it when he was asked to take
part in a huge Q&A slot on the agency’s website.
The resulting 91 answers are not terribly insightful, although they do
cast Roberts in a good - if slightly rose-tinted - light.
For example, Roberts’ greatest fear is mediocrity, a common fear, but
few will be surprised to find that he considers diplomacy the most
overrated virtue, which pro-bably explains why the one thing he’d like
to change about himself is his impatience when upset.
Apart from an unending devotion to his family and to rugby, Roberts’
answers do reveal an unhealthy addiction to work and Saatchis. Even his
perfect day off would comprise lunch with his creative partner, Bob
Isherwood, followed by an afternoon session with Procter & Gamble where
’they give us Pampers business in the US’.
If that wasn’t bad enough, Roberts then admits to 180 days of business
travel per year and an average 65- to 70-hour working week. His life is
so hectic he can only allow an incredibly precise nine minutes for the
walk to his New York office.