CAMPAIGN DIARY: Saatchis’ worldwide boss reveals soul of a true company man

Everyone agrees that there comes a time in a person’s life when no matter how many people tell them that they should do something, they should resist it and go with their gut-feeling.

Everyone agrees that there comes a time in a person’s life when no

matter how many people tell them that they should do something, they

should resist it and go with their gut-feeling.



So it’s good to know that Saatchi & Saatchi’s worldwide chief executive,

Kevin Roberts, agrees that the ’little voice inside’ should be listened

to - it’s just a pity he didn’t listen to it when he was asked to take

part in a huge Q&A slot on the agency’s website.



The resulting 91 answers are not terribly insightful, although they do

cast Roberts in a good - if slightly rose-tinted - light.



For example, Roberts’ greatest fear is mediocrity, a common fear, but

few will be surprised to find that he considers diplomacy the most

overrated virtue, which pro-bably explains why the one thing he’d like

to change about himself is his impatience when upset.



Apart from an unending devotion to his family and to rugby, Roberts’

answers do reveal an unhealthy addiction to work and Saatchis. Even his

perfect day off would comprise lunch with his creative partner, Bob

Isherwood, followed by an afternoon session with Procter & Gamble where

’they give us Pampers business in the US’.



If that wasn’t bad enough, Roberts then admits to 180 days of business

travel per year and an average 65- to 70-hour working week. His life is

so hectic he can only allow an incredibly precise nine minutes for the

walk to his New York office.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).