CAMPAIGN DIARY: Scott of the Ka antic is lost for D&AD section

Pity the poor below-the-line people down at Claydon Heeley who have aspirations for their creativity to be recognised by D&AD.

Pity the poor below-the-line people down at Claydon Heeley who have

aspirations for their creativity to be recognised by D&AD.



Rob Scott, the creative director, dreamed up a wizard idea to promote

the Ford Ka by filling one full of koi carp and installing it at the top

advertising eaterie, Mezzo’s.



Now he wants to enter it for D&AD, only there’s no category for ’cars

turned into fish tanks’.



’We could probably fit into the ’direct marketing’ section on the basis

that it led directly to test-runs, or under ’packaging’, as in special

packaging for koi carp, and get judged by dint of our brazen cheek,’

Scott suggests.



D&AD has the solution, however. ’They should enter it under ’special

build’ within the poster section,’ a spokesman said, helpfully. But of

course.



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