Sitting in a bathtub of baked beans has been a time-honoured
fundraising technique. But now it seems that some people are quite happy
to do it for nothing.
Take Leagas Delaney. The agency recently designed a poster for the BBC’s
Children in Need appeal. It featured someone bathing in a tub of beans
under the headline: ’Why a bath in a tub of cold baked beans is good for
millions of children.’ To raise some cash for the appeal, the agency
advertised internally for a model to star in the ad.
Step forward one of the agency’s Mac operators, Chris Perifimou, who was
more than happy to spend a Friday afternoon in the tub of freezing
beans. Perifimou said he didn’t mind the cold but was glad he wore
’If I’d have been naked, heaven knows where the beans would have ended
up. As it was, I spent half an hour in the shower trying to get them
While we don’t know how much was made by the agency who collected money
from eager colleagues itching to see Perifimou in the altogether, we do
know that more money was offered to help him retrieve the missing beans.