Everyone loves the hit film, the Full Monty, and staff at M&C
Saatchi are no exception. So when senior agency figures threw down the
gauntlet and challenged staff to raise money for charity, one idea
sprang to mind.
The agency was holding a day for Breakthrough, a breast cancer charity.
The target was pounds 3,000 and four Saatchi lads immediately announced
that if the figure was raised they would perform the strip scene from
the Full Monty.
Staff leapt into action, pulling in favours from suppliers, agency staff
and anyone else who could be pinned down.
The target was exceeded and the entire agency assembled in the bar in
eager anticipation, sipping Slippery Nipple cocktails and waiting for
Matt Perry, Merlin Sinclair, Shaun Musgrove and James Tanfield to strut
Sadly, it all proved a bit of a let-down. The lads swaggered down the
staircase to Joe Cocker’s You Can Leave Your Hat On but didn’t go beyond
However, other people did get suggestive with one woman offering snogs
for a pound (making a measly pounds 12). Five lads dressed as the Spice
Girls, while one woman flashed her bosoms saying ’It’s breast awareness
month. I think you should be aware of mine.’
Then one bloke offered to go the whole hog for pounds 40 and did indeed
drop his Y-fronts when handed the cash. It led to a mass hunt for the
agency’s magnifying glass.