CAMPAIGN DIARY: Somebody’s out there

You may not think there’s anything strange about chalking body-markings on to pavements to try to publicise a special ’London Bodies’ week at the Museum of London. The client certainly didn’t when the idea was mooted by Circus, the agency set up by ex-Bates Dorland’s staffers, Paul Twivy and Tim Ashton.

You may not think there’s anything strange about chalking

body-markings on to pavements to try to publicise a special ’London

Bodies’ week at the Museum of London. The client certainly didn’t when

the idea was mooted by Circus, the agency set up by ex-Bates Dorland’s

staffers, Paul Twivy and Tim Ashton.



Problems only occurred when the agency outlined the shape of a body in

chalk outside the Japanese Nomura bank in Aldersgate Street. After

leaving their handy work to dry overnight, a couple of the creatives

found the area cordoned off by security guards when they returned to

fill in the surrounding details of the Museum’s show.



Apparently, two of the bank’s senior executives had been fired the night

before and worried managers were afraid that they’d jumped off the top

of the building and the markings were officially made by the police.



We hate to point it out but, in the UK, the police tend to cordon off

areas - and not pretend they’re starring in a remake of the Streets of

San Francisco.



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