CAMPAIGN DIARY: Souter gets talking to another supermodel. So how does he do it?

Abbott Mead Vickers BBDO’s Peter Souter may appear to be an unassuming sort at first glance, but the executive creative director’s persistent rubbing of shoulders with beautiful women has to be more than just a series of happy coincidences.

Abbott Mead Vickers BBDO’s Peter Souter may appear to be an

unassuming sort at first glance, but the executive creative director’s

persistent rubbing of shoulders with beautiful women has to be more than

just a series of happy coincidences.



Consider the evidence. While waiting for a flight back from Florida,

Souter ’noticed a fantastically beautiful woman floating around’, who

turned out to be none other than the Amazonian Antipodean, Elle ’the

body’ McPherson. Providence was clearly smiling on him as Souter found

the pert derriere of Australia’s finest parked next to him on the only

empty seat on the plane.



A well-known teetotaler, Souter gallantly offered McPherson his free

bubbly which she necked with gusto. ’A jolly nice conversation’ ensued,

in which our man and his jovial companion ruminated on supermodels’

supposed limited mental capacity and penchant for silicon. In tipsy

tones, McPherson relayed that she was a staunch believer in staying au

naturel.



Most men would be euphoric with just one such encounter. But was it by

chance that the man behind the Pizza Hut campaigns should come face to

surgically enhanced face with another catwalk queen, Caprice? ’Jonathan

Ross couldn’t turn up for the shoot,’ Souter explained, ’so I had to

feed her her lines.’ Ah, that old ruse. By ’sheer coincidence’ Souter

warmed to his favourite topic of conversation only to discover that

Caprice was ’fascinated’ with Pamela Anderson’s prize assets. ’I think

it’s great you’ve kept with what nature blessed you,’ waxed Souter,

evidently the only person in the universe to be unfamiliar with the

’blonde’s’ self-confessed multitude of enhancements.



Linda Evangelista’s primadonna ways and ’orange peel cellulite’ didn’t

engage Souter, but evidence that he has enjoyed phone calls with the

supermodel Cindy Crawford while tinkering with his car at home on a

Saturday afternoon leaves us unconvinced by these ’coincidences’.



Souter’s photo has been circulated to all the major model agencies, and

our warning to all tall, leggy divas is keep your vital statistics to

yourself