CAMPAIGN DIARY: Sunday Times Magazine

We know The Sunday Times Magazine’s ’Life in the day of’ article about Mark Wnek didn’t do him any favours. But it looks like the executive creative director of Euro RSCG Wnek Gosper may have over-reacted somewhat. In fact, he seems to have turned his back on his vocation as a ’life commando’ and stepped instead into Mother’s campaign for the online CD and video retailer Boxman.

We know The Sunday Times Magazine’s ’Life in the day of’ article

about Mark Wnek didn’t do him any favours. But it looks like the

executive creative director of Euro RSCG Wnek Gosper may have

over-reacted somewhat. In fact, he seems to have turned his back on his

vocation as a ’life commando’ and stepped instead into Mother’s campaign

for the online CD and video retailer Boxman.



Note the similarities between Wnek and the campaign’s protagonist:

Reservoir Dogs-type suit, an air of supreme self-confidence and the

talents of a true salesman.



The box-as-disguise routine could come in handy as a device for Wnek to

avoid all those people he offended in the interview. Boxman’s catchline,

’What Boxman says, Boxman does,’ could equally apply to the

single-minded Wnek. And the statement on his box, ’I’m going to be

famous,’ says it all.



Boxman himself never says a word - he communicates only through messages

written on the front of his box. So there is absolutely no room for

misinterpretation of his meaning, whatever the journalist’s agenda might

be.



Perhaps Wnek could suggest such a device for his equally gaffe-prone

client Ken Livingstone. Here’s a thought: Boxman for mayor.



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