CAMPAIGN DIARY: Surrey swans win new assurances thanks to Saatchi Britannic logo

Here’s a touching story to warm the hearts of all you animal lovers in the industry. You may remember the story of Alan Moseley and his dog Myrtle who met and fell for each other at Battersea Dogs’ Home while shooting a Capital Radio commercial (Campaign, 1 August 1997).

Here’s a touching story to warm the hearts of all you animal lovers

in the industry. You may remember the story of Alan Moseley and his dog

Myrtle who met and fell for each other at Battersea Dogs’ Home while

shooting a Capital Radio commercial (Campaign, 1 August 1997).



A similar story occurred when Team Saatchi shot a film for its client,

Britannic Assurance, last year at the Swan Sanctuary in Surrey.



The Egham-based sanctuary is the only swan hospital in Britain and

rescues some 3,000 birds every year. Team Saatchi’s ad was to launch the

assurance company’s new logo of two swans and some of the sanctuary’s

birds were featured in the film.



After learning more about the work of the swan hospital, and the

pressure for funds, the agency convinced its client to become involved

in some small-scale sponsorship.



This led to an item in the Express investigating the plight of the

birds, with the paper pledging to do everything it could to help.



Now the agency has created a press ad, sponsored by Britannic Assurance,

to generate some funds. And, needless to say, the Express will be

donating some free space too.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).