Here’s a touching story to warm the hearts of all you animal lovers
in the industry. You may remember the story of Alan Moseley and his dog
Myrtle who met and fell for each other at Battersea Dogs’ Home while
shooting a Capital Radio commercial (Campaign, 1 August 1997).
A similar story occurred when Team Saatchi shot a film for its client,
Britannic Assurance, last year at the Swan Sanctuary in Surrey.
The Egham-based sanctuary is the only swan hospital in Britain and
rescues some 3,000 birds every year. Team Saatchi’s ad was to launch the
assurance company’s new logo of two swans and some of the sanctuary’s
birds were featured in the film.
After learning more about the work of the swan hospital, and the
pressure for funds, the agency convinced its client to become involved
in some small-scale sponsorship.
This led to an item in the Express investigating the plight of the
birds, with the paper pledging to do everything it could to help.
Now the agency has created a press ad, sponsored by Britannic Assurance,
to generate some funds. And, needless to say, the Express will be
donating some free space too.