Those noted media strategists, Michaelides & Bednash, are forever
trying to establish a point of difference from the rest of the - how
shall we say? - more testosterone-charged practitioners of the media
But, having been voted Campaign’s Media Agency of the Year, boys will be
boys. To celebrate their triumph, co-founder Graham Bednash cast aside
his Vespa for one night in favour of a raucous evening playing table
football in frighteningly trendy Clerkenwell. Yes, we did say table
While Bednash is more at home with Lombardy than Lombardo, his partner,
George Michaelides, is a footie nut and a frequent habitue of Stamford
Bridge - where else?
So, surely there was no question which of them was behind a full-blown
rehearsal for the World Cup at Cafe Kick in Exmouth Market. Michaelides
was so confident of victory that he turned up late, feigning a briefing
meeting with his 23rd Cable & Wireless client.
Teamed with Campaign’s news editor, John Owen, however, Bednash
surprised everyone with the strength and deftness of his wrist action -
he’d clearly been getting in a little practice in private.
Michaelides, overawed by his partner’s strategic placement, displayed
the fair-weatherness one expects of Chelsea fans. He deliberately threw
in the towel, risking the wrath of his team-mate, Campaign’s Diary
editor, in order to watch Chelsea play Real Betis on what you could get
of Channel 5’s signal on the telly.
Eventually, Bednash and Owen were stuffed by M&B’s ’third man’, Tony
Regan, and Campaign’s semi-permanent freelancer, Alasdair Reid, who has
clearly got too much time on his hands, so good was he.
We tell you all this primarily because if you throw in the prosciutto
and mozarella nibbles and a few beers, it’s about as much of a laugh as
you can have in the cause of entertaining outside Catford dog track.
Even Campaign’s editor thought so, despite losing five in a row and
blaming it all on the ’gorgeous but useless’ Nina Sturgess.
Now, we’re all waiting with bated breath for our promised night out with
wacky St Luke’s at the ’business gurus for the new millennium’ seminar.