CAMPAIGN DIARY: Table footie supremos are happy to let their fingers do the talking

Those noted media strategists, Michaelides & Bednash, are forever trying to establish a point of difference from the rest of the - how shall we say? - more testosterone-charged practitioners of the media buying mafia.

Those noted media strategists, Michaelides & Bednash, are forever

trying to establish a point of difference from the rest of the - how

shall we say? - more testosterone-charged practitioners of the media

buying mafia.



But, having been voted Campaign’s Media Agency of the Year, boys will be

boys. To celebrate their triumph, co-founder Graham Bednash cast aside

his Vespa for one night in favour of a raucous evening playing table

football in frighteningly trendy Clerkenwell. Yes, we did say table

football.



While Bednash is more at home with Lombardy than Lombardo, his partner,

George Michaelides, is a footie nut and a frequent habitue of Stamford

Bridge - where else?



So, surely there was no question which of them was behind a full-blown

rehearsal for the World Cup at Cafe Kick in Exmouth Market. Michaelides

was so confident of victory that he turned up late, feigning a briefing

meeting with his 23rd Cable & Wireless client.



Teamed with Campaign’s news editor, John Owen, however, Bednash

surprised everyone with the strength and deftness of his wrist action -

he’d clearly been getting in a little practice in private.



Michaelides, overawed by his partner’s strategic placement, displayed

the fair-weatherness one expects of Chelsea fans. He deliberately threw

in the towel, risking the wrath of his team-mate, Campaign’s Diary

editor, in order to watch Chelsea play Real Betis on what you could get

of Channel 5’s signal on the telly.



Eventually, Bednash and Owen were stuffed by M&B’s ’third man’, Tony

Regan, and Campaign’s semi-permanent freelancer, Alasdair Reid, who has

clearly got too much time on his hands, so good was he.



We tell you all this primarily because if you throw in the prosciutto

and mozarella nibbles and a few beers, it’s about as much of a laugh as

you can have in the cause of entertaining outside Catford dog track.

Even Campaign’s editor thought so, despite losing five in a row and

blaming it all on the ’gorgeous but useless’ Nina Sturgess.



Now, we’re all waiting with bated breath for our promised night out with

wacky St Luke’s at the ’business gurus for the new millennium’ seminar.