CAMPAIGN DIARY: Taking the pea proves too saucy for TV show

It seems that the Big Breakfast can be as saucy as it wants with its ’Pun Down’ section but a pea being tickled is too rude for those tender presenters, Denise Van Outen and Johnny Vaughan.

It seems that the Big Breakfast can be as saucy as it wants with

its ’Pun Down’ section but a pea being tickled is too rude for those

tender presenters, Denise Van Outen and Johnny Vaughan.



The show featured the Vegetarian Society’s new campaign which aims to

position vegetarians as a sexy alternative to carnivores.



But Channel 4 lawyers chopped two bits of the cinema ad, which has been

given a 15 certificate, namely, a pea being tickled and a peach oozing

with creme fraiche. They were deemed just too risque for a 7am slot.



Instead, two screens flashed up at the appropriate times screaming, ’too

fruity’.



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