CAMPAIGN DIARY: Tales lose lustre after one telling too many

Kelvin MacKenzie, the Wireless Group’s chief executive, has had a wonderfully varied career in the UK media industry, giving him a font of good stories upon which to draw - and they were much in evidence at the Marketing Society lunch last week.

Kelvin MacKenzie, the Wireless Group’s chief executive, has had a

wonderfully varied career in the UK media industry, giving him a font of

good stories upon which to draw - and they were much in evidence at the

Marketing Society lunch last week.



There’s brown-nosing young MacKenzie trying to protect his editor, who

is lying pissed on his sofa after lunch, from the scary gaze of an

unannounced Rupert Murdoch. ’I can’t find him, Mr Murdoch,’ trembled

Kelvin.



’I suppose he’s lying on the sofa pissed again,’ retorts a resigned

Murdoch.



And how about Live TV: the stammering newscaster won the full support of

the British Stammerers Association, but then Live lost its nerve; what

about when Janet Street-Porter’s penchant for recycled skip furniture

cost Tony Banks his dignity when a spare nail ripped through his

trousers mid-interview; or Street-Porter again, storming into the office

of Mirror Group’s then chief executive, David Montogomery, to demand:

’That c@*!’s got to go!’ to be met with an icy: ’Which c@*!’s that,

Janet?’



Then there’s the Talk Radio host who got MacKenzie’s full blast when he

caught him wittering on about pot plants on the day Peter Mandelson

resigned.



All funny stories, but NOT when you’ve heard them more times than

Somerfield has reviewed agency. Get a new script, Kelvin, please! But

then why should a man who’s turned a pounds 25 million investment in

radio into pounds 200 million in less than two years worry about how

repetitive he sounds?



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).