You know you’ve made it when you get to star in an ad. Not your
own, that is - anyone can do that - but when you’re called on by a third
Such a happy opportunity was presented recently to John McWilliams, of
the McWilliams Partnership, who was invited by Abbott Mead Vickers BBDO
to star alongside Brian Walden in a radio commercial for BT.
Apparently, BT’s research team had unearthed the fact that the
McWilliams set-up does something a bit radical with its ISDN line. The
next thing McWilliams knew, Mr Walden had called him up to record one of
those testimonial ads.
’It wasn’t a case of jobs for the boys. We could just as easily have
chosen a plumber, but we chose McWilliams because we thought he would be
the most articulate in his enthusiasm,’ an Abbott Mead spokesperson
Indeed, John met his brief admirably, explaining to Walden the glories
of the technology with the resoundingly pithy: ’Thanks to BT’s ISDN
network, the information superhighway has now become a two-way street,’
before making the most of the oppor-tunity to plug his agency.
’Everyone keeps asking me how I could possibly afford to pay for a
pounds 1 million campaign. It’s not bad going, is it? I got Abbott Mead
to produce it and BT to pay for it,’ he says, confirming speculation
that he will be retaining Abbott Mead to handle all his further