We’ve often wondered why so many creative teams go abroad to shoot
ads. The explanations - ranging from cheaper equipment to more daylight
hours - just don’t wash with us.
Of course, we know you only head for sunny climes for the quality of
light, and our suspicions were confirmed when we saw this ad encouraging
people to enter Euro-Effie, the European Advertising Effectiveness
The winning team each year creates the following year’s ’call for
entries’ ad and 1996’s victorious pair, Marcus Fernandez and Brian
Millar from Ogilvy & Mather, have abused the privilege impressively.
Instead of doing a quick and cheap desktop-published graphic number,
they went the whole hog and flew to Pigeon Point, Tobago.
For those of you who recognise the beach, it’s where the Bacardi
’Peckham on a wet Saturday’ ad was shot. Somehow, the duo worked out
that it would be cheaper for them, the photographer, David Scheinmann,
and his assistant to stay for a week rather than just a couple of days,
which is how long they calculated the project would take.
So they were trying to save O&M’s money - yeah, right.
The team won their Effie gold for poster work for IBM, and their IBM TV
work shared a gold with BBH’s Levi’s campaign.
So, if you fancy a week in Tobago next year, contact Oliver Delarge on
00331-474 213 42.