CAMPAIGN DIARY: What’s Adam’s interest in Monica’s dirty linen?

We were mildly amused by the report in last week’s Sunday People that the British supermarket chain, Tesco, was considering using Monica Lewinsky to advertise a range of stain removers.

We were mildly amused by the report in last week’s Sunday People

that the British supermarket chain, Tesco, was considering using Monica

Lewinsky to advertise a range of stain removers.



The story told how Tesco had offered pounds 50,000 to Lewinsky, who has

done more for the popularity of cigars than CDP’s Hamlet spots, to

appear in an ad for its Advance detergent. Naturally, a suitably senior

advertising executive was sought for a quote. Step forward Adam Leigh,

an account director at Bates Dorland. Leigh, as expected, slammed

Tesco’s move, saying no-one would want to buy a stain remover used by

Lewinsky.



Your average People reader would most likely agree with Leigh, even if

they didn’t know he was the account director on Tesco’s arch-rival,

Safeway



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).