CAMPAIGN DIARY: Woolworth’s in Xmas plan to upstage Evans

Have you received your first Christmas Card yet? If not, take a tip from Virgin Radio’s Chris Evans. Every year Evans uses the Woolworth’s Christmas advertising to judge whether Christmas has officially arrived.

Have you received your first Christmas Card yet? If not, take a tip

from Virgin Radio’s Chris Evans. Every year Evans uses the Woolworth’s

Christmas advertising to judge whether Christmas has officially

arrived.



Last year he was left alone to watch the TV and record the debut of the

traditional Christmas campaign.



In a bid to outsmart the Ginger one this year, the Woolworth’s agency,

Bates Dorland, sent him a tape of the ad and some sweets prior to its

launch. However, we’re sure he’d rather discover an ad himself, so any

hints about Evans’ new Christmas choice this year would be appreciated.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).