CAMPAIGN DIARY: WWAV’s Vader makes the Standard’s splash

The lengths ad directors will go to to get agencies to spend more money in their papers will never cease to surprise us. When news reached the Evening Standard’s ad director, Sue Minnikin, that WWAV Rapp Collins had moved offices from Bayswater to Hammersmith, she couldn’t wait to send a welcome note.

The lengths ad directors will go to to get agencies to spend more

money in their papers will never cease to surprise us. When news reached

the Evening Standard’s ad director, Sue Minnikin, that WWAV Rapp Collins

had moved offices from Bayswater to Hammersmith, she couldn’t wait to

send a welcome note.



A mock front page of the Standard was drafted with a picture of WWAV

Rapp Collins Media’s managing director, Mike Colling, under the

screaming headline: ’Death Star hovers over W6 - Ad agencies in mad

panic! - Barth Vapour moves deadly team in masterly coup.’ It seems that

Colling has cultivated a bit of a reputation as Darth Vader, because,

according to our insider, ’one look and you’re strangled’.



Anyone who can shed light on the strange nickname is encouraged to

contact the Diary.



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