An interesting comparison of medical advertising from across the
Atlantic: while Viagra will never be advertised to us Brits, our US
cousins have much more luck.
We spotted two ads for the impotency drug while browsing through a
theatre programme on a trip to New York. In a more literal
interpretation of ’it takes two to tango’, users are led to believe
they’ll be better dancers if they take Viagra.
It’s a great placement: the play was the provocative and magnificently
sexy Closer, in which each of the four characters sleeps with each
other, with the likely effect of leaving most of the audience feeling
overwhelmed and slightly inadequate.