CAMPAIGN DIARY

Music lovers everywhere will feel sympathy for the BANC copywriter, Dan Hume, who recently created an ad for Q magazine’s ’Best of 98’ compilation CD.

Music lovers everywhere will feel sympathy for the BANC copywriter,

Dan Hume, who recently created an ad for Q magazine’s ’Best of 98’

compilation CD.



After coming up with the idea of a CD-shaped collage comprising a

selection of popular albums, Hume realised that he’d have to break up

the CDs supplied for the shoot to gain the desired effect.



After trying unsuccessfully to convince the client it would make more

sense to use copies and retouch later, Hume accepted he’d have to

destroy some of last year’s top albums - many of which had not yet made

it into his collection.



After breaking up nearly 100 discs, the ad was made and a distressed

Hume found to his horror that Q had also decided to run the work in FHM

but with a different track-listing.



So Hume had to take a hammer to another set of most-wanted CDs.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).