CAMPAIGN DIARY:

While Burger King and McDonald’s squabbled last week over which of them made the biggest cock-up in their marketing campaigns (funny how everyone suddenly forgets the BSE controversy when there’s a few quid to be saved), we were glad to see the ever-sensible Good Housekeeping coming to the rescue.

While Burger King and McDonald’s squabbled last week over which of

them made the biggest cock-up in their marketing campaigns (funny how

everyone suddenly forgets the BSE controversy when there’s a few quid to

be saved), we were glad to see the ever-sensible Good Housekeeping

coming to the rescue.



Acknowledging the nation’s difficulty in acquiring a Big Mac last week,

the practical magazine took out a full-page ad in the Daily Mail that

instructed readers how to make their own burger in less than half an

hour.



Bearing in mind the ’horror’ stories of Big Mac lovers queueing for

hours (Why? It’s only a beef burger, for God’s sake - Ed), GH’s

home-made fayre is a much more sensible alternative to standing in a

queue of screaming kids for twice that time. Even if you do get caught

reading the crochet pattern



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).