CAMPAIGN DIARY:

Following on from from the Euro RSCG Wnek Gosper ad featuring Monica Lewinsky (Diary, 14 August) is this offering from Israel.

Following on from from the Euro RSCG Wnek Gosper ad featuring

Monica Lewinsky (Diary, 14 August) is this offering from Israel.



According to the Guardian, a Tel Aviv agency has created a TV spot for a

soap-powder company which shows secret agents trying to pervert the

course of justice.



The ad shows two agents arriving at Monica Lewinsky’s house. They sneak

in to retrieve the infamous cocktail dress currently being touted as

proof that she had an affair with Bill Clinton.



After finding a white cocktail dress and using the detergent, the agents

radio base and proclaim the dress ’whiter than white’ - to which a voice

replies, ’What do you mean white? You were meant to take the blue

dress.’ The Tel Aviv equivalent of the ASA passed the ad - as long as a

picture of President Clinton was removed. Spoil-sports



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).