Advertising and football go hand in hand, like, erm, Peter Mead and
Millwall or David Kershaw and Arsenal.
Now AKQA, the whizzkid new-media operation, is jumping on the footie
bandwagon by launching its very own football team.
Called, appropriately enough, AKQA, the team is five-a-side, captained
by an AKQA founder and is currently storming its way up the
FA-affiliated Elms League (no, we hadn’t heard of it either).
’We’re doing this because our sponsorship budget is larger than it was
last year. It’s now pounds 250, compared with pounds 50,’ Ajaz Ahmed,
AKQA’s managing partner, explained.
Apparently, the challenge is to match its performance on the field with
its pitch success off it. This is no mean feat for the fledgling team,
considering that the agency has won three new accounts recently - for no
less than Microsoft, BT and Durex