CAMPAIGN DIARY:

Richard Pinder, Ogilvy & Mather’s managing director, had a more exciting New Year’s Eve than he bargained for when he almost blew up the agency’s speed boat, H2O&M, and narrowly avoided wiping out some of London’s top advertising talent.

Richard Pinder, Ogilvy & Mather’s managing director, had a more

exciting New Year’s Eve than he bargained for when he almost blew up the

agency’s speed boat, H2O&M, and narrowly avoided wiping out some of

London’s top advertising talent.



Pinder had assembled some of adland’s finest, including CDP’s Chris

MacLeod and FCA’s Sam Smith, to view the end-of-year fireworks

extravaganza on the Thames. Forget that this was the eve of the

millennium - Pinder intended to shmooze.



As midnight drew near, the Alan Partridgesque Pinder, a keen seaman,

decided to ’weigh anchor’ and strap the agency boat to a handy fuel

tanker.



As the fireworks flew and sparks fell around them and the oil-filled

tanker, Pinder and his chums began to fear for their lives. Undeterred,

Pinder still managed to capture the moment on film.



’I’ll be frank, it was a hairy situation and I had to get another glass

of champagne down me,’ a nervous Smith said.



Pinder’s panic increased as he dodged the embers, for he knew that O&M’s

chairman, Paul Simons, had not agreed to the sorry escapade. Sod the

safety of his passengers, how was he going to talk his way out of this

one?



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