Campaign Diary

There is, of course, nothing quite like good ... timing. So last week’s announcement that MediaCom TMB is Campaign’s media agency of the year 1999 was perfectly propitious.

There is, of course, nothing quite like good ... timing. So last

week’s announcement that MediaCom TMB is Campaign’s media agency of the

year 1999 was perfectly propitious.



For MediaCom TMB, reckless celebration of the award in M&C Saatchi

fashion posed something of a teeny problem. In true MediaCom style, the

agency was due for a high-powered management away day last Thursday and

top of the agenda was a ’must-do-better-or-else’ rally call by the joint

managing directors, Nick Lawson and Jane Ratcliffe.



Ever hungry for that number one media agency slot, the bosses were keen

to keep everyone on their tippiest of toes by setting some tough

standards for the year ahead. But that very morning news broke that the

agency had won industry recognition for its 1999 performance.



Did they revise their presentations to include heaps more back-slapping

praise and a few less ’must-try-harders’ for the staff who helped earn

the award? Well, you don’t knock Zenith off its perch by quaffing

champagne all day, do you?



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