One minute you’re sitting staring at a TV screen, the next minute
you’re starring on one.
At least that’s been the case for Zenith Media’s security guard, Colin
Johnson, who has emerged as the unlikely star of a recent Scholz &
Friend’s commercial. Johnson plays a gardener who lugs a giant tomato
around (don’t ask us why) in the ten-second spot for World Books, which
aired last week.
Renowned for his miserable expression, Johnson immediately struck
casting as the perfect choice.
’He always looks like a grumpy old bastard,’ said the copywriter, Kurt
Trew, fondly. ’We knew he’d have the perfect face for a boiler
After taking some convincing that the boys weren’t pulling his leg,
Johnson took to his new-found role with consummate ease. But after
boasting to the shoot’s chauffeur that he’d done it all before, he
strangely clammed up when the others caught wind of his boasting and
ribbed him mercilessly.
And how has the security world’s top oracle on genetically modified
tomatoes chosen to spend his new-found riches? By jetting off to the
Canaries with his wife.