CAMPAIGN DIARY:

It's good to see that clients are as reliable as ever. This week, Virgin Radio signalled its intention to be a brand beyond its flagship presenter and co-owner, Chris Evans. The station also unveils a national press and TV campaign.

It's good to see that clients are as reliable as ever. This week,

Virgin Radio signalled its intention to be a brand beyond its flagship

presenter and co-owner, Chris Evans. The station also unveils a national

press and TV campaign.



While there's no sign of the ginger one in the fairly innocuous press

ads, the television ads - co-incidentally created by Evans' Ginger Media

Group- feature a lot of Evans in action.



So much for brand repositioning





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).