Campaign Digital Awards 2006: Best Business-to-Business Campaign

WINNER
Project: Dare school
Client: Dare
Agency: Dare
Writer: James Cooper
Art director: Flo Heiss
Designers: David McNulty, Kooch, Adrian Rowbotham

Great results often arise when agencies apply their creativity to self-promotion. The judges loved Dare School, designed to bring new creative talent into the creative shop. Dare set up an actress to play Marjorie Rattsinger, who headed the "school" from 9am to 5pm, for four weeks.

Would-be creatives were invited to call in and speak to her. Viewers who rang up could watch what Marjorie was doing online all day, as she explained what Dare was looking for and set students a very simple brief. Marjorie quickly became famous. She received more than 1,500 phone calls and 200,000 hits, and was even featured on Popbitch.

http://www.daredigital.com/campaign2006/b2b/dareschool.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).