Campaign Digital Awards 2006: Best Health and Beauty Campaign

Project: Lynxmas
Client: Lauren Gold, brand executive, Lynx
Agency: Dare
Writer: Alastair Robertson
Art director: Olivier Rabenschlag
Designer: Rufus Kahler

Much like the above-the-line work for the brand, "lovely ladies" were the focus of Lynx's Christmas campaign. Dare filmed two scantily clad women forming the letters of the alphabet by contorting their bodies - and then integrated the footage into a site.

When a user typed in a message, the women spelled it out. Traffic to the site built up out of word-of-mouth - more than 8,000 people went to visit the site before Dare even sent out an e-mail about it, and at its peak, the site had more than 56,000 visitors per day.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).