Campaign Digital Awards 2006: Best Internet and Broadband Campaign

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Project: Broadband security
Client: Emma Colthorpe, consumer marketing manager, BT
Agency: Agency.com
Writer: Steve Whiteley
Art director: Olly Robinson
Designers: Perry Cooper, Alan Lead, Karl Reynolds

The challenge for Agency.com was to position BT as a value-driven rather than low-cost broadband provider that put security at the heart of its offering.

BT was targeting existing narrowband customers to get them to migrate to a broadband service at home.

Agency.com produced a series of effective banners and rich-media executions focusing on the issues of child safety online, fraud and theft, and viruses and hackers. The rich-media executions elicited the best responses, registering click-through rates of up to 9.4 per cent.

http://awards.london.agency.com/campaign2006/BTSecurity.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).