Project: Sony Ericsson ongoing branding
Client: Martin Lundin, head of digital marketing, Sony Ericsson
Art director: Various
Dare's online branding for Sony Ericsson and its range of phones not only met the client brief but managed to look fantastic and seamless online. Built up since its launch in 2003, the agency and the mobile handset manufacturer always wanted to use online to get users to interact more with their phones and interaction levels have soared since the start of the campaign.
This year, Dare devised initiatives for no fewer than eight different projects, including the launch of the new W800i music phone, and Sony Ericsson's sponsorship of the women's tennis WTA Tour.
By the end of 2005, Sony Ericsson was the brand named by most as "leader in music" within the mobile phone category.