Campaign Digital Awards 2006: Best Ongoing Branding Campaign

WINNER
Project: Sony Ericsson ongoing branding
Client: Martin Lundin, head of digital marketing, Sony Ericsson
Agency: Dare
Writer: Various
Art director: Various
Designer: Various

Dare's online branding for Sony Ericsson and its range of phones not only met the client brief but managed to look fantastic and seamless online. Built up since its launch in 2003, the agency and the mobile handset manufacturer always wanted to use online to get users to interact more with their phones and interaction levels have soared since the start of the campaign.

This year, Dare devised initiatives for no fewer than eight different projects, including the launch of the new W800i music phone, and Sony Ericsson's sponsorship of the women's tennis WTA Tour.

By the end of 2005, Sony Ericsson was the brand named by most as "leader in music" within the mobile phone category.

http://www.daredigital.com/campaign2006/ongoing/sonyericsson.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).