CAMPAIGN DIRECT AWARDS 1999: Best Use of Business-to-Business Direct Mail (Low Volume)



Title: You’ll be the first to see the change ...

Agency: Claydon Heeley International

Client: Anna Scrine, head of marketing and development, National Museum

of Photography, Film and Television

Creative Director: Rob Scott

Art Director: David Morgan

Copywriter: Mike Kearney

Agency Manager: Barney Hylton, account director

The agency designed a press invitation using photographic paper that

revealed its message when exposed to natural light. The idea was to make

the invitation as innovative as the museum’s new exhibits.


Title: Exactly what you need

Agency: Strathearn Advertising

Client: Steve White, account director, Strathearn Advertising

Creative Director: Andy Archer

Art Director: Sharon Caddie

Copywriters: Dawn Kermani, Andy Archer

Agency Manager: Steve White, account director

Having made secret enquiries about how people on its new-business hit

list liked their tea or coffee, Strathearn created personalised mugs

that matched each person’s preference for milk and sugar.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).