CAMPAIGN DIRECT AWARDS 1999: Best Use of Business-to-Business Direct Mail (Low Volume)

SILVER AWARD

SILVER AWARD



Title: You’ll be the first to see the change ...



Agency: Claydon Heeley International



Client: Anna Scrine, head of marketing and development, National Museum

of Photography, Film and Television



Creative Director: Rob Scott



Art Director: David Morgan



Copywriter: Mike Kearney



Agency Manager: Barney Hylton, account director



The agency designed a press invitation using photographic paper that

revealed its message when exposed to natural light. The idea was to make

the invitation as innovative as the museum’s new exhibits.



COMMENDATION



Title: Exactly what you need



Agency: Strathearn Advertising



Client: Steve White, account director, Strathearn Advertising



Creative Director: Andy Archer



Art Director: Sharon Caddie



Copywriters: Dawn Kermani, Andy Archer



Agency Manager: Steve White, account director



Having made secret enquiries about how people on its new-business hit

list liked their tea or coffee, Strathearn created personalised mugs

that matched each person’s preference for milk and sugar.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).