CAMPAIGN DIRECT AWARDS 1999: Best Use of Mixed Media

SILVER AWARD

SILVER AWARD



Title: Two hours and a million miles away



Agency: FCA!



Client: Gillian Berntsen, UK marketing manager, Wales Tourist Board



Creative Directors: Ian Harding, Shaun McIlrath



Art Director: Justin Tindall



Copywriter: Adam Tucker



Agency Manager: Verity Williams



Breaking with a 60-second TV ad supported by posters, tube cards and

cross-tracks, the advertising depicted a Welsh haven away from the dirt

and stress of inner-city life. When the campaign spread to magazine

inserts, targeted mailings and leaflets, it was established enough to

introduce some nifty guerilla marketing, including the award-winning

dirty vans.



COMMENDATION



Title: Used car found



Agency: BBH Unlimited



Client: Terry Slade, customer communications manager, Audi UK



Creative Directors: Steve Stretton, Will Awdry



Art Director: James Pearson



Copywriter: Simon Antenen



Agency Manager: Kevin Doherty, account director



By replicating - and effectively hijacking - the styles of the

newspapers and magazines in which they appeared, the ads drove home the

campaign’s proposition of finding a needle in a haystack.



COMMENDATION



Title: Virgin Net acquisition campaign



Agency: Archibald Ingall Stretton



Client: Jo Peat, marketing manager, Virgin Net



Creative Director: Steve Stretton



Art Director: Steve Stretton



Copywriter: Matt Morley-Brown



Agency Manager: Matthew North, account manager



Through radio, press and direct mail, the campaign conveyed the

principle that getting on to the internet through Virgin Net was

laughably simple.



COMMENDATION



Title: The Avengers



Agency: HPT Brand Response



Client: Ann Cook, director of marketing, Granada Sky Broadcasting



Creative Director: Steve Harrison



Art Director: Brian Storey



Copywriter: Xanthos Christodoulou



Agency Manager: Tim Patten, account manager



To attract a younger audience than usual, awareness was built up through

TV, radio, posters and press, backed up by innovative mailings and

answerphone messages to decision makers, all encapsulating the essence

of The Avengers.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).