CAMPAIGN DIRECT AWARDS 1999: Best Use of Mixed Media



Title: Two hours and a million miles away

Agency: FCA!

Client: Gillian Berntsen, UK marketing manager, Wales Tourist Board

Creative Directors: Ian Harding, Shaun McIlrath

Art Director: Justin Tindall

Copywriter: Adam Tucker

Agency Manager: Verity Williams

Breaking with a 60-second TV ad supported by posters, tube cards and

cross-tracks, the advertising depicted a Welsh haven away from the dirt

and stress of inner-city life. When the campaign spread to magazine

inserts, targeted mailings and leaflets, it was established enough to

introduce some nifty guerilla marketing, including the award-winning

dirty vans.


Title: Used car found

Agency: BBH Unlimited

Client: Terry Slade, customer communications manager, Audi UK

Creative Directors: Steve Stretton, Will Awdry

Art Director: James Pearson

Copywriter: Simon Antenen

Agency Manager: Kevin Doherty, account director

By replicating - and effectively hijacking - the styles of the

newspapers and magazines in which they appeared, the ads drove home the

campaign’s proposition of finding a needle in a haystack.


Title: Virgin Net acquisition campaign

Agency: Archibald Ingall Stretton

Client: Jo Peat, marketing manager, Virgin Net

Creative Director: Steve Stretton

Art Director: Steve Stretton

Copywriter: Matt Morley-Brown

Agency Manager: Matthew North, account manager

Through radio, press and direct mail, the campaign conveyed the

principle that getting on to the internet through Virgin Net was

laughably simple.


Title: The Avengers

Agency: HPT Brand Response

Client: Ann Cook, director of marketing, Granada Sky Broadcasting

Creative Director: Steve Harrison

Art Director: Brian Storey

Copywriter: Xanthos Christodoulou

Agency Manager: Tim Patten, account manager

To attract a younger audience than usual, awareness was built up through

TV, radio, posters and press, backed up by innovative mailings and

answerphone messages to decision makers, all encapsulating the essence

of The Avengers.


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