CAMPAIGN DIRECT AWARDS 1999: Best Use of Television/Cinema



Title: Pizza/simplicity/ rolling coin

Agency: Rapier

Client: Sandra Doyle, customer acquisition manager, Cable & Wireless

Creative Director: John Townshend

Art Directors: Roger Pearce, Tom Geens

Copywriters: John Townshend, Simon Welsh

Agency Manager: Sarah Collier, account director

The campaign was used successfully to achieve response and raise

awareness of the company. Response was double the industry average -

600,000 to date - and the cost per response was pounds 5 (the target was

pounds 20). DRTV is now the biggest source of leads for Cable & Wireless

and tracking shows a build of campaign awareness.


Title: NSPCC DRTV Christmas 1998

Agency: WWAV Rapp Collins

Client: Tim Hunter, head of direct donor marketing, NSPCC

Creative Director: Maria Phillips

Art Directors: Juliet Carter, Mick Egglington,Chris Albert, Caroline


Copywriters: Lisette Teasdale, Annie Corbette, Lynn Ashe-Wilson, Maria

Phillips, David Brown

Agency Managers: Sarah Bryan, client services director, Lucy Owen, group

account director

Six separate executions were designed for different times over the

Christmas period. The targets of pounds 763,000 income and 36,000

responses were hit.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).