CAMPAIGN DIRECT AWARDS 1999: The Direct Recruitment Award - Best Use of Direct Mail to Consumers (Low Volume)



Title: Empty envelope graduate pack

Agency: Saatchi & Saatchi

Client: Kate Morris, personnel manager, Saatchi & Saatchi

Creative Director: Gary Sharpen

Art Director: Dave Hobbs

Copywriter: Gary Sharpen

Agency Manager: Kate Morris, personnel manager

In its graduate recruitment programme, Saatchi & Saatchi wanted to

attract fewer applicants than usual but of a higher calibre. Asking

would-be suits to fill an empty envelope with four ideas of their own

stimulated the applicants’ imaginations and encouraged them to show what

they could put into the agency.


Title: A country affair

Agency: Craik Jones Watson Mitchell Voelkel

Client: Sharon Muldoon, relationship marketing manager, Land Rover

Creative Director: Pamela Craik

Art Director: Chris Jones

Copywriter: Pamela Craik

Agency Manager: Miranda Goodenough, account director

To attract customers and prospects to Land Rover’s country pursuits

events, invitations were sent with a disposable camera so the recipients

could literally put themselves in the picture.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).