CAMPAIGN DIRECT AWARDS 1999: The Direct Recruitment Award - Best Use of Direct Mail to Consumers (Low Volume)

SILVER AWARD

SILVER AWARD



Title: Empty envelope graduate pack



Agency: Saatchi & Saatchi



Client: Kate Morris, personnel manager, Saatchi & Saatchi



Creative Director: Gary Sharpen



Art Director: Dave Hobbs



Copywriter: Gary Sharpen



Agency Manager: Kate Morris, personnel manager



In its graduate recruitment programme, Saatchi & Saatchi wanted to

attract fewer applicants than usual but of a higher calibre. Asking

would-be suits to fill an empty envelope with four ideas of their own

stimulated the applicants’ imaginations and encouraged them to show what

they could put into the agency.



COMMENDATION



Title: A country affair



Agency: Craik Jones Watson Mitchell Voelkel



Client: Sharon Muldoon, relationship marketing manager, Land Rover



Creative Director: Pamela Craik



Art Director: Chris Jones



Copywriter: Pamela Craik



Agency Manager: Miranda Goodenough, account director



To attract customers and prospects to Land Rover’s country pursuits

events, invitations were sent with a disposable camera so the recipients

could literally put themselves in the picture.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).