CAMPAIGN DIRECT AWARDS 1999: The DoubleClick (UK) Award - Best Use of Electronic Media




Agency: BBH Unlimited

Client: Terry Slade, customer communications manager, Audi UK

Agency Manager: Rosa Powloski, account manager

The site was put together for the UK but had to complement the parent

site. It employs the latest technology, avoids gimmickry and includes

features such as the ’construct your own Audi’ pages and a cost

calculator, which works according to the user’s specification.


Title: Goldfish Guides

Agency: Razorfish

Client: Peter Neden, business development manager, Goldfish

Agency Manager: Lynette Gracias, group account director

This site aimed to provide a quick and authoritative point of contact

for potential buyers of high-value items by offering clear and salient

advice. Requests for Goldfish Guides increased by 670 per cent.


Title: Army recruitment

Agency: CMi

Client: Major Alasdair Goulden, director of officer marketing, British

Army Recruiting Group

Creative Director: Oliver Briese

Art Director: Barry Christie

Agency Managers: Harry Parkes, account director, Shelley Rees, senior

account manager

Designed to appeal to potential recruits, the site includes personal

profiles and three interactive intellectual challenges. Enquiries have

risen by 60 per cent and fulfilment costs have plummeted.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).