Agency: BBH Unlimited
Client: Terry Slade, customer communications manager, Audi UK
Agency Manager: Rosa Powloski, account manager
The site was put together for the UK but had to complement the parent
site. It employs the latest technology, avoids gimmickry and includes
features such as the ’construct your own Audi’ pages and a cost
calculator, which works according to the user’s specification.
Title: Goldfish Guides
Client: Peter Neden, business development manager, Goldfish
Agency Manager: Lynette Gracias, group account director
This site aimed to provide a quick and authoritative point of contact
for potential buyers of high-value items by offering clear and salient
advice. Requests for Goldfish Guides increased by 670 per cent.
Title: Army recruitment
Client: Major Alasdair Goulden, director of officer marketing, British
Army Recruiting Group
Creative Director: Oliver Briese
Art Director: Barry Christie
Agency Managers: Harry Parkes, account director, Shelley Rees, senior
Designed to appeal to potential recruits, the site includes personal
profiles and three interactive intellectual challenges. Enquiries have
risen by 60 per cent and fulfilment costs have plummeted.