CAMPAIGN DIRECT AWARDS 1999: The DoubleClick (UK) Award - Best Use of Electronic Media

SILVER AWARD

SILVER AWARD



Title: www.audi.co.uk



Agency: BBH Unlimited



Client: Terry Slade, customer communications manager, Audi UK



Agency Manager: Rosa Powloski, account manager



The site was put together for the UK but had to complement the parent

site. It employs the latest technology, avoids gimmickry and includes

features such as the ’construct your own Audi’ pages and a cost

calculator, which works according to the user’s specification.



COMMENDATION



Title: Goldfish Guides



Agency: Razorfish



Client: Peter Neden, business development manager, Goldfish



Agency Manager: Lynette Gracias, group account director



This site aimed to provide a quick and authoritative point of contact

for potential buyers of high-value items by offering clear and salient

advice. Requests for Goldfish Guides increased by 670 per cent.



COMMENDATION



Title: Army recruitment



Agency: CMi



Client: Major Alasdair Goulden, director of officer marketing, British

Army Recruiting Group



Creative Director: Oliver Briese



Art Director: Barry Christie



Agency Managers: Harry Parkes, account director, Shelley Rees, senior

account manager



Designed to appeal to potential recruits, the site includes personal

profiles and three interactive intellectual challenges. Enquiries have

risen by 60 per cent and fulfilment costs have plummeted.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).