CAMPAIGN DIRECT AWARDS 1999: The Web Mart Award - Best Use of Business-to-Business Direct Mail (High Volume)



Title: Polo, actual size

Agency: Barraclough Hall Woolston Gray

Client: John Dalziel, Volkswagen UK

Creative Director: Nick Moore

Art Director: Sonia Singleton

Copywriter: Debi Bester

Agency Manager: Beth Menzies, account manager

To encourage fleet managers to consider the Polo, this mailing was

designed to make them think of it as a small car that feels big. In the

month following the mailing, calls to a hotline number requesting

information increased by 18 per cent and fleet sales of the Polo

increased by 152 per cent.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).