CAMPAIGN DIRECT AWARDS 2001: Best International Campaign

SILVER AWARD

Title: monster.co.uk

Agency: Saatchi & Saatchi

Creative Director: David Droga

Art Director: Nik Studzinski

Copywriter: Gavin Kellett

Account Managers: Anne O'Brien, Richard Canterbury

Client Company: monster.com

Client Brand: monster.co.uk

European Marketing Manager: Giorgia Longoni



The monster.com career management portal's pan-European campaign used

the universal idea that we all have an "inner voice" that drives us to

take action. The "Beware of the voices" campaign was designed to relate

to any European job seeker, from an Italian accountant to a French

theatre worker, showing these inner voices persuading people to take

things too far. They would be better off going to monster.com for more

sound advice.



COMMENDATION

Title: The Bone Phone

Agency: Lowe Live

Creative Directors: Roddy Kerr, Arthur Parshotam

Art Director: Michael Jones

Copywriter: Simon Watts

Group Account Director: Sharon Jiggins

Client Company: Callserve

Marketing Director: Lyle Closs



Lowe Live created 160 hand-crafted, life-size telephone skeletons which

were mounted in custom-made museum-style display cases. These were hand

delivered to the CEOs of some of the biggest computer manufacturers and

internet companies in Europe to prompt them into thinking about the

death of the traditional phone and to ask about Callserve's internet

telephony service.



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