CAMPAIGN DIRECT AWARDS 2001: Best Use of Outdoor

SILVER AWARD

Title: Breaking Views

Agency: Myrtle

Creative Director: Myrtle

Art Director: Myrtle

Copywriter: Myrtle

Account Director: Myrtle

Client Company: Breakingviews.com

Client Contact: Hugo Dixon



Breakingviews.com, the website for low-downs on financial news, used

posters as part of a multimedia campaign. They used the format to show

comments "written on" buildings in the City of London - the Bank of

England, the Stock Exchange, opposite the Lloyds building. Within a week

of the campaign launch, registrations on the website doubled.



COMMENDATION

Title: monster.co.uk

Agency: Saatchi & Saatchi

Creative Director: David Droga

Art Director: Nik Studzinski

Copywriter: Gavin Kellett

Agency Account Managers: Anne O'Brien, Richard Canterbury

Client Company: monster.com

Client Brand: monster.co.uk

European Marketing Manager: Giorgia Longoni



The monster.com career management portal's pan-European campaign used

the universal idea that we all have an 'inner voice' which drives us to

take action. The ad campaign depicted voices persuading people to take

things too far. They would be better off going to monster.co.uk for more

sound advice.



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