CAMPAIGN DIRECT AWARDS 2001: Campaign Gold Award - Best Overall Execution

GOLD AWARD

Title: monster.co.uk

Agency: Saatchi & Saatchi

Creative Director: David Droga

Art Director: Nik Studzinski

Copywriter: Gavin Kellett

Account Managers: Anne O'Brien, Richard Canterbury

Client Company: monster.com

Client Brand: monster.co.uk

European Marketing Manager: Giorgia Longoni



The monster.com career management portal's pan-European campaign used

the universal idea that we all have an "inner voice" which drives us to

take action. Launched in September 2000, the "Beware of the voices"

campaign showed these inner voices persuading people to take things too

far. They would be better off going to monster.com for more sound advice

and help.



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