CAMPAIGN DIRECT AWARDS 2002: Best Use of Art Direction

SILVER AWARD
Title: Unicef Autumn Leaves
Agency: TBWA/GGT Direct
Creative Director: Nick Moore
Art Director: Tony Clewett
Copywriter: Mandy Duffy
Account Supervisor: Andy Male
Client: Unicef - United Nations Children's Fund
Direct Marketing Manager: Caromy Shannon
This £500 campaign was to boost awareness of Unicef's Afghan
Crisis Appeal by editorial coverage and word of mouth. The campaign
focused on the changing of the seasons and stated: "If you think it's
getting cold right now, imagine how an Afghan child will feel without
food or shelter."

COMMENDATION
Title: Gordon's Playing Cards
Agency: Craik Jones Watson Mitchell Voelkel
Art Director: Leigh Roberts
Copywriter: Rebecca Rae
Account Director: Kirsty MacCulloch
Client: Guinness UDV
Brand: Gordon's Gin
Marketing Manager: Alex Tomlin
Playing cards were used as a gift for loyal Gordon's customers as their
repeated use will maintain awareness of the gin brand and its
association with sociability. Attention to detail even saw the kings,
queens and jacks either enjoying or serving Gordon's.