CAMPAIGN DIRECT AWARDS 2002: Best Use of Electronic Media

SILVER AWARD
Title: War Child Afghanistan
Agency: Abel %26 Baker
Concept Developers: Chris Clarke; Magnus Larsson
Art Director: Catherine Gray
Copywriter: Magnus Larsson
Creative Account Director: Chris Clarke
Client: War Child
Head of Communications: James Topham
This campaign capitalised on the tendency for people to send out
Powerpoint files on e-mails with images relating to the Taliban, Bin
Laden and the attacks on the World Trade Centre. It used some of these
same images and then moved on to images highlighting the humanitarian
crisis in Afghanistan. War Child's web hits peaked and £2,000 was
collected in online donations.

COMMENDATION
Title: Graduate recruitment site
Agency: Saatchi %26 Saatchi
Creative Director: David Droga
Art Director: Peter Vincent
Copywriter: Terence Bly
Account Director: Lulu Pearl
Client: Saatchi %26 Saatchi
Personnel Manager: Kate Morris
Saatchi %26 Saatchi developed two sections on its website: the first was
an ordinary application form and the second was a series of unexpected
timed challenges presented immediately afterwards. If applicants failed
the challenges, their application was terminated. The two sections
worked harmoniously to separate the wheat from the chaff.