CAMPAIGN DIRECT AWARDS 2002: Best Use of Television/Cinema

SILVER AWARD
Title: Run to Work/Conference
Agency: Saatchi %26 Saatchi
Creative Director: David Droga
Art Director: Nik Studzinski
Copywriter: Gavin Kellett
Account Director: Richard Canterbury
Client: Monster.com
Client brand: Monster.co.uk
European Marketing Manager: Giorgia Longoni
The idea behind the direct advertising for Monster.com was to appeal to
job seekers all over Europe through the concept of the "inner voice",
which drives people too far. The "beware of the voices" campaign
encouraged people to ignore the voices and visit the monster.com website
instead.