Sarah's Day Out is a children's book for adults that depicts the escalation of physically punishing a child and shows the long-lasting emotional and physical effects. Four thousand copies were distributed to journalists and childcare professionals to help communicate to parents the negative effects of hitting children.
Title: Drink Tank Booze Bag
Agency: Poulter Partners
Creative directors: Paul Moran, Graham Doran
Art director: Paul Moran
Copywriter: Graham Doran
New-business director: Tamarind Wilson
Client: Drink Tank
Marketing director: Sam Ellis
Drink Tank comprises individuals who have specific marketing expertise in the alcoholic drinks sector. Two hundred drinks clients were identified and sent a vacuum-packed blood bag with alcohol, ice, a cocktail stirrer and lemon to prove that alcohol is indeed in our blood.
Title: Christmas Canvasses
Agency: Harrison Troughton Wunderman
Creative director: Steve Harrison
Copywriter: Steve Harrison
Marketing director: Kate Harris
Nabs, the charity that looks after the UK's advertising and direct marketing industries, mailed out 500 Christmas cards comprising a blank white canvas and invited the recipients to do something creative with it. The results were auctioned, with the proceeds going to Nabs. The auction raised £9,650 from the 116 responses - a response rate of 23 per cent.