CAMPAIGN DIRECT AWARDS 2003: Best Use of Business-to-Business Direct Mail (Low Volume)

SILVER AWARD Title: Sarah's Day Out Book Agency: Saatchi & Saatchi Creative directors: Dave Droga, Trefor Thomas Art director: Ian Gabaldoni Copywriter: Richard Baynham Board account director: Norma Clarke Account director: Stephen Corlett Client: NSPCC Client brand: Full Stop campaign Director of communications: John Grounds

Sarah's Day Out is a children's book for adults that depicts the escalation of physically punishing a child and shows the long-lasting emotional and physical effects. Four thousand copies were distributed to journalists and childcare professionals to help communicate to parents the negative effects of hitting children.

COMMENDATION

Title: Drink Tank Booze Bag

Agency: Poulter Partners

Creative directors: Paul Moran, Graham Doran

Art director: Paul Moran

Copywriter: Graham Doran

New-business director: Tamarind Wilson

Client: Drink Tank

Marketing director: Sam Ellis

Drink Tank comprises individuals who have specific marketing expertise in the alcoholic drinks sector. Two hundred drinks clients were identified and sent a vacuum-packed blood bag with alcohol, ice, a cocktail stirrer and lemon to prove that alcohol is indeed in our blood.

COMMENDATION

Title: Christmas Canvasses

Agency: Harrison Troughton Wunderman

Creative director: Steve Harrison

Copywriter: Steve Harrison

Client: Nabs

Marketing director: Kate Harris

Nabs, the charity that looks after the UK's advertising and direct marketing industries, mailed out 500 Christmas cards comprising a blank white canvas and invited the recipients to do something creative with it. The results were auctioned, with the proceeds going to Nabs. The auction raised £9,650 from the 116 responses - a response rate of 23 per cent.

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