The young British artist Gavin Turk created a piece of art and he appeared at Tate Britain. For 45 minutes, he used the Xerox DocuColor 2240 to make colour copies of his work. He then sold them for 10p, the price of a colour copy. Hundreds queued for hours and the event was previewed and reviewed by the national and trade press.
Title: Dirty Water
Agency: Harrison Troughton Wunderman
Creative director: Steve Harrison
Art directors: Alan Wilson, Matt Williams
Copywriter: Diccon Driver
Managing director: Paul Searle
AquAid gives a percentage of its profits to Christian Aid on sales of 18-litre bottles of water to businesses. To help spread the word and drum up some new custom, it filled an 18-litre bottle with dirty water and labelled it: "In some third-world countries this is the only water available." Further copy explained AquAid's mission and the incentive to recommend it to others.
Title: 800-yard Marker Board
Agency: Claydon Heeley Jones Mason
Creative directors: Pete Harle, Dave Woods
Art directors: Simon Haslehurst, Eric Ronshaugen
Copywriters: Simon Haslehurst, Eric Ronshaugen
Account director: Natalie Carne
Client: Callaway Golf
Marketing manager: Chas Sharpe
Callaway products have been designed so that balls can be hit further and more accurately. To cut through advertising at The British Open, in Muirfield, a live poster site was placed on the driving range. This could be seen from the motorway by passers by as well as by spectators watching the pros practice before their round.