CAMPAIGN DIRECT AWARDS 2003: Best Use of Outdoor

SILVER AWARD Title: Xerox Ambient Event Agency: Harrison Troughton Wunderman Creative director: Steve Harrison Art director: Alan Wilson Copywriter: Diccon Driver Account manager: Iain Morrison Client: Xerox Brand: DocuColor 2240 launch Manager, UK corporate communications: David Milligan

The young British artist Gavin Turk created a piece of art and he appeared at Tate Britain. For 45 minutes, he used the Xerox DocuColor 2240 to make colour copies of his work. He then sold them for 10p, the price of a colour copy. Hundreds queued for hours and the event was previewed and reviewed by the national and trade press.

COMMENDATION

Title: Dirty Water

Agency: Harrison Troughton Wunderman

Creative director: Steve Harrison

Art directors: Alan Wilson, Matt Williams

Copywriter: Diccon Driver

Client: AquAid

Managing director: Paul Searle

AquAid gives a percentage of its profits to Christian Aid on sales of 18-litre bottles of water to businesses. To help spread the word and drum up some new custom, it filled an 18-litre bottle with dirty water and labelled it: "In some third-world countries this is the only water available." Further copy explained AquAid's mission and the incentive to recommend it to others.

COMMENDATION

Title: 800-yard Marker Board

Agency: Claydon Heeley Jones Mason

Creative directors: Pete Harle, Dave Woods

Art directors: Simon Haslehurst, Eric Ronshaugen

Copywriters: Simon Haslehurst, Eric Ronshaugen

Account director: Natalie Carne

Client: Callaway Golf

Marketing manager: Chas Sharpe

Callaway products have been designed so that balls can be hit further and more accurately. To cut through advertising at The British Open, in Muirfield, a live poster site was placed on the driving range. This could be seen from the motorway by passers by as well as by spectators watching the pros practice before their round.

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