SILVER AWARD Project: National Anxiety Week Press Launch Agency: Harrison Troughton Wunderman Creative director: Steve Harrison Art director: Richard Kenyon Copywriter: Nigel Webb Account manager: Jessica Brennan Client: National Phobics Society Anxiety Week co-ordinator: Amo Kalar
The National Phobics Society supports people with obsessive compulsive disorder. To raise awareness, Harrison Troughton Wunderman came up with the concept of National Anxiety Awareness Week.
Journalists were sent computer keyboards and invitations to write an article about OCD, but the letters on the keyboard had been arranged alphabetically.
Another contained the recipient's most recent article, but with all the Os coloured in.
Finally, when the journalists arrived at the launch, the reception room had been entirely covered to protect against germs.
Nineteen out of the invited 45 journalists attended, including ones from The Times and The Independent, London City Radio, BBC Radio Asian Network and Channel 4 News.
Also commended: Best Use of Direct Mail to Businesses (Low Volume)
COMMENDATION Project: Domestic Violence Corporate Alliance Agency: RMG Connect Creative director: Guy Bradbury Art director: Shwan Hamidi Copywriter: Anthoula Nolan Senior account manager: Anna Kingsley Client: COI Client brand: Corporate Alliance Against Domestic Violence Head of sponsorship and PR: Daphne de Souza Also won: Best Use of Copy