SILVER AWARD Project: Bolt-On Agency: Harrison Troughton Wunderman Creative director: Steve Harrison Art director: Jason King Copywriter: Anthony Abdool Business director: Dominic Evans Client company: Microsoft Marketing communications manager: Georgina Mitcham
IT directors are increasingly finding that staff are working away from the office and need to access their company's e-mail system. To meet this demand, they are having to patch the old system with new software.
However, Microsoft Exchange 5.5 can allow remote access without the constant need to adapt the system. The agency created a mailing to illustrate this.
The direct mailpack comprised two patched-together envelopes, while the letter was "bolted" together, with additional information stapled on.
Mailings were sent to 5,627 IT directors; 760 clicked through to the campaign site and 10 per cent of these were converted, worth £1,486,563 in projected revenue.
Also won: Best IT and Consumer Durables Campaign
COMMENDATION Project: Bulldog Agency: Craik Jones Watson Mitchell Voelkel Creative director: Mark Buckingham Art director: Jo Jenkins Copywriter: Vaughan Townsend Account director: Helen Eaton Client company: Land Rover Client brand: Defender Defender communications manager: Rob Gray CRM brand manager: Giles Clayton-Jones Also won: Best Automotive Campaign