Campaign Direct Awards 2006: Best Use of Outdoor

SILVER AWARD Project: Still Here Bench Agency: OgilvyOne Worldwide Creative directors: Colin Nimick, Paul Hargreaves Art director: Charlie Wilson Copywriter: Emma de le Fosse Account directors: Alison Squire, Erica North Client: Cancer Research UK Direct marketing director: Antony Newman

Cancer Research UK was often perceived as remote and impersonal, so OgilvyOne was briefed to create a campaign to increase the number of donors.

A key insight was that people tend to acknowledge death from cancer more than survival. So messages from cancer survivors, such as "Susan James loved sitting here and still does thanks to research into cancer", were put on wooden park benches.

As well as extensive media coverage, the charity received positive and warm feedback from fundraisers, volunteers, survivors and donors. The campaign is being rolled out across 70 more benches.

Also won: Campaign Gold Award, Best Use of Press, Best Use of Broadcast.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).