CAMPAIGN DIRECT: BRIEFS

In its continuing drive to provide more integrated solutions, the Central Office of Information is to set up a roster of PR consultancies along similar lines to its existing advertising and direct marketing agency roster. Samantha Mercer, head of sponsorship and promotions at the COI, said: ’Advertising and direct marketing were tackled initially, but an extension into other marketing services is the logical next step.’

In its continuing drive to provide more integrated solutions, the

Central Office of Information is to set up a roster of PR consultancies

along similar lines to its existing advertising and direct marketing

agency roster. Samantha Mercer, head of sponsorship and promotions at

the COI, said: ’Advertising and direct marketing were tackled initially,

but an extension into other marketing services is the logical next

step.’



An NOP survey commissioned by the GM Card reveals that redemptions

against low value free gifts are losing popularity with credit card

holders. The survey found that 83 per cent of cardholders would prefer

to save their loyalty points towards a significant item or gift. ’The

findings challenge the long-held belief that cardholders like to redeem

the points they have accumulated against goods on a regular basis,’ the

GM Card manager, Richard Parker, said. The GM Card offers people the

chance to save towards the cost of a new Vauxhall. The survey also

reveals that 88 per cent of cardholders have never redeemed any of the

points they have earned.



Carlson UK’s 1997 results show an increase in turnover from pounds 33

million to pounds 42 million. The figure reflects the acquisitions of

Smith Bundy Carlson and the performance specialist, Aegis Carlson.



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