CAMPAIGN DIRECT: BRIEFS

Mike Cavers, who quit recently as executive creative director of Limbo, is joining TBWA Payne Stracey as creative director. Cavers, who joined Limbo as a founding member and creative director in 1987, said: ’I needed a new creative challenge. I became more and more removed from the creative product at Limbo.’

Mike Cavers, who quit recently as executive creative director of

Limbo, is joining TBWA Payne Stracey as creative director. Cavers, who

joined Limbo as a founding member and creative director in 1987, said:

’I needed a new creative challenge. I became more and more removed from

the creative product at Limbo.’



The merger of Option One and Tequila will create a company with a

combined turnover of pounds 25 million, 120 staff and 28 clients,

including Anheuser-Busch and Kellogg’s. Tom Wass (above) will be the

chairman and chief executive of the new company, Tequila Option One,

while Jane Asscher will be managing director. Louise Wall (above), the

managing director of Option One, is to step down.



Advertisers are spending pounds 380 million a year for airtime on DRTV

ads, according to the UK’s first assessment of DRTV carried out by the

ITV sales house, Laser.



Unilever is considering a move into home selling of personal products,

where its product range includes Calvin Klein and Elizabeth Arden. It is

also looking at supplying specialist shops and restaurants. Niall

Fiztgerald, the head of Unilever’s UK division, said the company was

reacting to ’changes in the retail market’.



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